$1700 iPhone X? Yes, Please! Your Tesla Is An App And More On This Week’s CTRL ALT Delete Segment On CHOM 97.7 FM

Mitch Joel
2 min readSep 18, 2017

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It’s not a long segment — about 5 to 10 minutes every week — about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you’re interested in hearing more of me blathering away about what’s going on in the digital world. I’m really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

  • Apple has spoken. Most of the “rumours” and “leaks” that we discussed last week on CHOM FM came true. In fact there was nothing “new” in the announcements that shocked anyone (there was no Steve Jobsian “one more thing…”). So, let’s talk about whether or not you should buy the iPhone 8 or the iPhone X. I will be getting the iPhone X. With Apple care, it will cost about $1700 in Canada. So… am I crazy? I don’t think so… allow me to explain.
  • Your car will soon have the same technology as your iPhone. During the terrible hurricane weather in Florida, Tesla pushed an update to owners of their vehicles in that area. The software update increased the range of the cars, so that owners had an extra 30 miles (give or take) of range to get to safety. Your car is now an app. Welcome to the future.
  • App of the week: Waze… let’s solve traffic together!

Mitch Joel is President of Mirum — a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. Learn more at: www.mitchjoel.com.

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Mitch Joel
Mitch Joel

Written by Mitch Joel

Founder @ ThinkersOne. Investor. Advisor. Author. Speaker. Podcaster. Books = Six Pixels of Separation & CTRL ALT Delete. More: www.mitchjoel.com

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