Scooter (or Bird) Your Way To Work And More On This Week’s CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FMradio out of Montreal (home base). It’s not a long segment — about 10 minutes every week — about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you’re interested in hearing more of me blathering away about what’s going on in the digital world. I’m really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

• While we have Bixi bikes here, in Montreal (and there are similar bike sharing experiences in many major metropolitan cities these days). With that, I experienced Bird on my recent trip to San Diego… and it was awesome. Really fast motorized scooters. No docking. Just randomly left all over the place for commuters to use. We all used to laugh at the idea of the Segway, when it first came out. Maybe it was a glimpse into our current/future state of urban transportation? Don’t believe it? Bird is looking at a $2 billion valuation and brands like Uber are trying to figure out how to get in on the action.
• How would you feel is a brand sent you an image by AirDrop? That’s just what ESPN did during the NBA Finals. They sent personalized messages to iPhone users in locations like New York City. It was part of EPSN’s “You Seeing This Thing?” Campaign. So, trolling on someone’s AirDrop… genius marketing or intrusive and rude?
• App of the Week: Prizmo Go.

Mitch Joel is President of Mirum — a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. Learn more at: www.mitchjoel.com.