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The Benefits of Starting A Podcast For Your Business

I started podcasting in 2003.

Six Pixels of Separation has over 640 episodes to date. It is published every Sunday. It’s a long-form show format. I interview a business/thought leader (usually about a new book or a big concept that they are promoting), and it’s conversation based (not a straight forward Q&A). Along with Six Pixels of Separation, I also host Groove — The No Treble Podcast, where I am slowly trying to build the largest oral history of electric bass players. That show is monthly, and we’ve published close to fifty episodes. It has the same long-form show format as Six Pixels of Separation. Both shows are rarely under 40 minutes, and most edge closer to 60 minutes. I don’t write this to inflate my own tires or to impress you. I’ve simply learned a lot about podcasting and have watched it transform from an edge/indie medium to one that many businesses are thinking about starting these days.

Why should your business start a podcast?

That’s another conversation for another day. You have to figure out whether you enjoy the audio format of the medium, the frequency, the content type, how it will get rolling, produced and distributed and what you want for a business outcome. My origin story with podcasting was pretty straightforward. Back in 2003, I was blogging every single day, and simply wanted to take a break. My idea was to “talk” what I would have written on any given Sunday. What many people don’t know about me, is that from 1989 and onward (for about a decade), I was a music journalist and spent my days interviewing hundreds (maybe thousands) or musicians, artists and entertainers. I “cut my teeth” figuring out out how to have these public conversations over a long period of time. So, the current format of my shows are a comfortable place for me. Your mileage may vary.

Fine. But, from a business perspective, what are the actual benefits of podcasting?

What am I missing? What are some of the other great benefits of starting a podcast for your business?

Mitch Joel is Founder of Six Pixels Group — an advisory, investing and content producing company that is focused on commerce and innovation. His first book,Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

This article originally appeared on Six Pixels of Separation.



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Mitch Joel

Founder @ ThinkersOne. Investor. Advisor. Author. Speaker. Podcaster. Books = Six Pixels of Separation & CTRL ALT Delete. More: