Very true… I would just caution against what I call “a market of one” — which is stuff like, “I keep seeing a lot of 13–25 year olds snapping.” The data doesn’t lie and Snapchat has transcended past that very specific demographic. It doesn’t look like other generations (and brands) are diving in. As platforms like Facebook and Instagram offer similar functionality, it will only make it harder. I’m in now way saying that “Snapchat is dead,” but it may not be able to transcend the zeitgeist like FB, Insta, Twitter, LinkedIn have. Time will tell. I’m often wrong. :)